Locus A-MLC key features open up many new service opportunities

The advanced features of Locus A-MLC are critical in successful provisioning of the most promising mass-market Mobile Location Services.

Low network load

Locus A-MLC solves the problem of network load, which presents a common and serious bottleneck for many mobile positioning systems and which has prevented high-value mass-market services that would have congested the whole network. This is made possible by the optimised SS7 signalling which eliminates bottlenecks in the network. The optimised usage of both SS7 capacity and the capacity of critical core network elements allows high transaction capacity for positioning and exceptional scalability. The system can also endure mass-market services with a high number of users and frequent usage.

Interoperability in all networks

The network infrastructure vendors have elected to provide location systems that do not interoperate properly in another vendor’s network. This has seriously limited the availability of mobile positioning systems for operators, resulting in lack of price competition. For many multi-vendor networks, there was practically no working solution available.

Locus A-MLC solves the interoperability problem, and works in all networks regardless of the network infrastructure vendor or vendors, even in the most diverse multi-vendor networks with equipment from more than five network vendors.

For a mobile operator looking for a solution that would work in their network, Locus A-MLC is an easy choice. The answer being YES, it works. For end-users the consistent behaviour of applications across the network is a self-evident assumption regardless of which vendor built the network.

Enhanced accuracy

CI (Cell Id) based positioning is enhanced with patent pending high-accuracy technology that makes the most of CI. For more information on the technology please see the Locus Accuracy Server – Technical Overview.

The high accuracy translates directly to support for the widest range of applications and therefore to the greatest revenue potential. The reliability of location determination ensures the end-user satisfaction and encourages continuous use of the services.

Support for roaming

Locus A-MLC enables the positioning of visiting subscribers. This allows some of the most high-added-value applications such as “tourist guiding” and “point-of-interest”. The operator benefit does not only include the revenue of these services, but in addition, the substantial increase of roaming revenue.

The complete range of location service revenue sources allows highest return on investment

All the key qualities prove that Locus A-MLC is a well-planned and technically advanced product to meet operator needs. It supports all high-revenue mass-market location solutions, which immediately opens a broad range of new revenue opportunities for mobile operators. This results in increased ARPU and improved customer loyalty. Entirely new potential markets can be addressed by new and exciting location based applications, ranging from mass-market consumer services such as Friend-Finder to special security applications.

Locus A-MLC opens up possibilities for mobile operators with the broadest range for consumer and business Mobile Location Services, including:

• Finding and Guiding
• Tracking
• Info Services
• Community Services
• Entertainment and Fun
• Commerce
• Safety Services

All these represent new revenue potential resulting from:

• Positioning revenues
• SMS traffic revenues
• Air time / Packets revenue
• Subscription fees
• Transaction fees