LOCUS PORTAL SETS A NEW PRICE-PERFORMANCE BENCHMARK FOR MOBILE LOCATION INDUSTRY, and launches Locus A-MLC, a new mobile positioning system for GSM networks

Locus A-MLC strongly challenges the existing positioning system products. Its exceptional high-revenue enabling features and competitive pricing are the key factors in delivering the most advanced features at a cost that is a fraction of the total investment of traditional positioning systems.

For mobile operators Locus A-MLC open up many new service opportunities. The key features include

• low network load,
• interoperability in all networks,
• enhanced accuracy, and
• support for roaming.

With the key features, A-MLC supports all high-revenue mass-market location solutions, which immediately opens a broad range of new revenue opportunities for mobile operators. This results in increased ARPU and improved customer loyalty. Entirely new potential markets can be addressed by new and exciting consumer and professional Mobile Location Services including:

• Finding and Guiding
• Tracking
• Info Services
• Community Services
• Entertainment and Fun
• Commerce
• Safety Services

All these represent new revenue potential for mobile operators resulting from:

• Positioning revenues
• Messaging traffic revenues
• Air time / Packets revenue
• Subscription fees
• Transaction fees

Locus A-MLC works for all subscribers, with all mobile phones, everywhere. It uses standard interfaces. The availability of positioning capability for all subscribers everywhere allows for an efficient launch of Mobile Location Services, a quick penetration rate and a huge potential for service revenue.

"Locus A-MLC is priced in an operator-friendly fashion", says Mr Samuel Salmenlinna, CEO of Locus Portal. "We have done everything possible to ensure the competitiveness and cost-efficiency of our product. Locus A-MLC doesn't require additional investments in the network, the license price in very competitive, and the operational costs are very low. We have optimised Locus A-MLC to save the total cost of ownership for the operator - saving money and enabling faster profit growth on Mobile Location Services."

"Locus A-MLC is the first mobile location system of its kind, with a new price-performance level", says Mr Tero Heinonen, a founder and CTO of Locus Portal. "For the first time, this allows mobile operators to build a profitable Mobile Location Services business and ensure a quick return on their investment. With Locus A-MLC, operators get more for less investment".

"The demand for Locus A-MLC is compelling, and we are deploying the first commercial systems already. The commercial launch of first end-user Mobile Location Services based on Locus A-MLC is expected during Q2/2003" continues Salmenlinna.

Locus Portal is a leading independent vendor of smart location products for geographical positioning of mobile phones and other mobile devices. Locus Portal products are the key elements in Mobile Location Services, which are value-added data or voice services partly or entirely based on the real-time geographical location of the subscribers. The products are high-quality telco-grade software and hardware products designed to provide the best features at a competitive price - offering an unbeatable price/performance benchmark.

Further information:

CEO Samuel Salmenlinna
Tel. + 358-400-80 5069
E-mail: info@locusportal.com

www.locusportal.com